Where can you find a cow in front of a Mc Donalds? Such discrepancies are often seen in India. During the morning Mr. Bansal from Zimmer Inc. introduced us in the different ways of consumer-marketing. In a very interactive conversation, we tried to understand the dual value system of Indians. Based on a research which Zimmer Inc. did, we got an impression on the medicine system of India and how people get influenced in their decision-making. It was really interesting to see how avarice and the wish for consuming as well as life style can stick together.
The afternoon brought a huge contrast to us. Away from wealth and luxury we turned our eyes to the big poverty in India. Mr. Büchlin from Coop gave us a good overview about the clothing production of the retailer. He proclaimed that fashion and fairness are no opposites and can go very well together. Treating mankind and nature with respect is the key to their economic success. In this way they take their responsibility for the farmers and their families. But what about the beggars, who live on the street, as a big part of the society in India? With a lot of impressive examples and even more with an amazing commitment Mr. Huber of the Bartimaeus-Project explained how they give hope to the poorest. Their concept of orphanages, night-schools and microenterprises gave an example of how it is possible to make a huge difference for this people and their whole environment.
The day ended up with a presentation of the political system of India. We were surprised to see how similar it seems to be to Switzerland. Mr. Prof. Dr. Bürkler of the FHNW pointed out especially the influence of the British Empire in the Indian history. In their way of life, Indians act a lot like the English people used to do it in the past. Therefore they are also sometimes called the new British.
Sophie Frei, Peter Röthlisberger
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