On the last day of our Preparatory Seminar we had a Joint Event with the sister projects Insight China and connectUS. Some interesting guest speakers were invited to lecture on this last day and gave an overall understanding on trade and the different cultures. Next to Mr Hans Niederhäuser, Blaser Swisslube, who gave us an insight about their work in China and India, there was also Mr Maurizio Cerratti, a representative of SECO, who talked about the Free Trade Agreement…
Where can you find a cow in front of a Mc Donalds? Such discrepancies are often seen in India. During the morning Mr. Bansal from Zimmer Inc. introduced us in the different ways of consumer-marketing. In a very interactive conversation, we tried to understand the dual value system of Indians. Based on a research which Zimmer Inc. did, we got an impression on the medicine system of India and how people get influenced in their decision-making. It was really interesting…
Due to a lot of new snow and the resulting traffic problem, we were unfortunately not able to get to Langenthal to visit Mr Ghansham Aggarwal and his shop on time. Thanks to the improvisation skills of the project team, we were able to meet all together for lunch at Sitar’s Indian restaurant. We enjoyed a delicious Indian meal and a typical Chai Tea. It made definitely appetite for more. To get prepared for the trip to India, we need…