FOCUS INDIA is a flagship project within the bachelor degree program of the University of Applied Sciences and Arts Northwestern Switzerland. Organized by students for students in their final year, it allows them to apply and enhance the skills learned in school. Through the close collaboration with industrial partners, Focus India will be in its 13th consecutive successful year. For the past years this project has enriched numerous students with valuable skills. Not only the project team members have profited from this unique experience, also communication team members as well as delegation members have broadened their horizons and have gone on to start remarkable careers or graduate programs after their graduation.

think DIGITALLY. act SMART. succeed GLOBALLY.

The aim of Focus India 2018 is to dive deeper into the world of digitalization and to explore how, combined with smart ideas and global interaction, it can translate into sustainable economic growth.

think DIGITALLY. Digitalization is continuously changing the way business is done and creates new business opportunities. For India as a leading player in digital technology, it provides opportunities to tackle current and upcoming challenges, to empower companies, society and become a leading knowledge economy.

act SMART. The concept of “Smart Cities” is a response to the exponentially growing urbanization worldwide and especially in India, home to some of the world’s fastest changing cities. Urban areas become more and more intertwined and are often outperforming their country’s economy. The highly innovative start-up scene in India is expected to significantly contribute to the future success of the country. Through active encouragement of entrepreneurial thinking, India is moving forward to keep its leading position and to achieve a sustainable competitive advantage. 

succeed GLOBALLY. India and Switzerland share the commitment to actively take part in the increasingly globalizing world. The bilateral economic relations between India and Switzerland have intensified over the past years. Digitalization is an essential factor enabling the growing connectedness and can offer significant cross border collaborative opportunities. Especially knowledge transfer resulting from such interactions can have favourable effects on stakeholders operating at a global level. Increasing globalization also challenges countries in various fields and smart solutions are essential to create value for societies. Swiss companies are cautiously confident about India’s excellent market potential, especially in the fields of engineering, chemical products, food, energy, financial services and information technology.


Together with expert guest speakers the students will discuss the characteristics of doing sustainable business in India and get the unique opportunity to connect with prestigious companies.

19.02. – 23.02.2018

During the trip to India, the participants will be visiting local and international companies and discover the Indian culture in overwhelming cities such as: Delhi, Mumbai, Bangalore, and Pune.

28.03. – 14.04.2018

At the closing event, all of the flagship projects will reflect on their insights and experiences gained during the preparatory seminar and on-site seminar. The closing event will take place in Olten.



Samira Märki
Samira Märki
Preparatory Seminar & Delegation Coordination
Luca Sigrist
Luca Sigrist
Communication & Project Coordination
Amanda Strub
Amanda Strub
On-Site Seminar & Communication
Valentin Gina
Valentin Gina
Partnerships & Finance
Prof. Pieter Perrett
Project Supervisor